NFL to Launch Ad-Supported Digital Network
NFL Now will stream highlights and NFL Films content—but not live games WatchESPN NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will...
View ArticleUpworthy Co-Founder Eli Pariser: Here’s How to Solve the ‘Native Advertising...
Watch New ‘Attention Minutes’ Measure, Not Pageviews Upworthy, a nearly two-year-old site that curates and repackages content with headlines built to share, has charged into the media landscape as one...
View ArticleThe Definitive Guide To The Digital Display Ad Ecosystem
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. The digital advertising...
View ArticleTalamas Sound Celebrates 35th Anniversary with Sennheiser by its Side
For More than Three Decades, Company Has Ushered Customers Through Technology Evolutions in Broadcast Audio, with a Little Help From Sennheiser Old Lyme, Conn. – December 10, 2014 –Dave Talamas started...
View ArticleBranding 101: The Small-Business Guide …
Branding 101: The Small-Business Guide to Building a Killer Brand Identity [divider]Discovering and implementing your company’s brand identity isn’t as complicated as it may appear. Here are our...
View ArticlePR: Cognizant Technology Solutions
Chain Store Age: Cognizant’s Assistant Vice President for Digital Transformation Planning and Strategy (Retail) Makes a Case for Retailers to Embrace Loyalty Programs “Retail has long held mixed...
View ArticlePR: UXP Systems and Ericsson Collaborate …
UXP Systems and Ericsson Collaborate to Power New User Access Journeys and Universal Profiles for IPTV and Next Generation Services Collaboration enables operators to onboard OTT users and create...
View ArticleAdWeek: The Famous Gay Dads From Instagram …
The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial Taking their photography game to the next level By Alfred Maskeroni, courtesy ADWEEK. Gay couple Kordale and Kaleb...
View ArticlePR: NY’s WorleyWorks Adds Verve and Vivacity …
NY’s WorleyWorks Adds Verve and Vivacity with Mistika Precision Great news to share with you from New York – WorleyWorks has added a new Mistika and Precision panel to their post facility, see copy...
View ArticleWhat’s The Key To Online Video Becoming A $20 Billion Market? Some Democracy.
We all know the Internet is big – some 3.5 trillion web pages big, by the latest comScore estimates. But you wouldn’t know it by looking at the current state of the online video market. By Jeff Segal...
View ArticleApple News could change the news business – will readers win?
Axel Bruns, Queensland University of Technology In the early days of Web 2.0, the arrival of blogs and similar sites heralded an explosion in the number of news feeds we could follow. But such...
View ArticleNewspapers’ ongoing search for subscription revenue: from paywalls to...
Ivan Oransky, New York University | Rolling Stone’s retraction of an incendiary article about an alleged gang rape on the campus of the University of Virginia certainly deserves a place in the pantheon...
View ArticleAlgorithms, journalistic investigations and holding digital power accountable
Algorithms — a series of steps undertaken to solve a particular problem — are an integral element of our digital environment. Operating in search engines, personalized news systems, global financial...
View ArticleWhy did Google’s logo rollout go more smoothly than Yahoo’s?
Kay Tappan, University of Florida | We’re uncomfortable with change. From a cynic’s perspective, the bevy of adages embracing it (flashback to high school yearbook opening page: “The only constant is...
View ArticleNew study identifies four distinct types of millennial news consumers
Chicago, IL, September 25, 2015–A new study explores the news habits of Millennials and identifies four distinct groups of news consumers. The study, a deeper analysis of a survey conducted earlier in...
View ArticleVolkswagen crisis: brand that invented modern advertising is dented
Chris Muir, Edinburgh Napier University I’ve always assumed it was simple for companies to realise that the most important asset they have is trust. Without it, there’s not a lot you can do to build a...
View ArticleTo see why attitudes on having children have changed, look at…New Yorker...
Jessica Calarco, Indiana University, Bloomington and Jaclyn Tabor, Indiana University, Bloomington In the 1980s, sociologist Viviana Zelizer proclaimed that we were living in the age of the “priceless”...
View ArticleHow native advertisements could be the solution to the internet’s bad-ad problem
Patrick Howe, California Polytechnic State University Website ads fidget, interrupt and mislead. They’re loud and ungainly. They fixate on things you may not care about and they sometimes spread...
View ArticleNew Report: “Broadcast Quality” Is Now Determined by Viewers Not Broadcasters
Delray Beach, Florida, October 8, 2015: At the upcoming SMPTE conference in LA, Josef Marc, Co-founder & CMO of Archimedia Technology, will present a paper that challenges current perception of...
View ArticleHow to make Web advertising more effective
Every day, users are bombarded with animated ads across the Web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one...
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